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The days of leaders dealing with others via a command and control philosophy are gone. Today most organizations are run largely by cross functional teams of peers. The use of electronic globalization communication tools has further eroded the traditional management hierarchy. Today work gets completed by employees asking “why should I do it instead of What should I do”. As a leader in order to be effective today you must learn how to Persuade. In this session we will define what persuasion is, and review the 4 steps to creating an effective persuasive environment.