Every year you are tasked with growing your territory. To do this you need to implement strategies and techniques under a framework for each type of account within your territory.
In this session we will look review a list of items you should consider with each account, to determine the best future strategy in dealing with them.
Key Learning Points:
- Learn a conceptual framework and process for developing specific account plans
- Learn how to develop appropriate plans for various classifications of accounts
- Learn how to create an effective SWOT analysis on your territory to determine where you should allocate your efforts