The goal of win/win negotiating is to reach an agreement that satisfies both parties and moves the relationship forward. In order to achieve fairness, or at least the perception of fairness, each side needs to uncover a better understanding of what the other really wants.
This session demonstrates how a trained salesperson gets a good deal and leaves the other side thinking they negotiated a good deal too.
Establishing rules is not a hard process, but consistency in its implementation is.
Key Learning Points: